Creating a website that works is tricky when you are focused on building a client base and websites aren’t your forte. It’s always a good idea to hire someone to help you, especially if web design and content creation are not your strong suits, but it’s also possible to fix some common mistakes on your own. Here are 4 things that might be wrong with your website and how you can easily fix them.
1. No contact info or location
You would think it’s common sense to write your contact information on your website but you’d be surprised how often people forget this! Even if you are a freelancer that doesn’t want to list your personal number and address online (totally understandable), you need to at least list your email address and city so people have a general idea of where you live and how to contact you. Even if you are a digital nomad or work primarily online, you still need to put a homebase of some kind. People want to find out where you are and if it’s possible to hire you! So don’t keep them guessing. This goes for all your social media profiles, too. I can’t tell you how many times I came across a great Instagram feed but absolutely no idea where they are located. If you travel often, you can always put a “currently in [city name]”.
2. No CTA (call to action)
What is it that you want your audience to do once they get to your website? Sign up for your newsletter? Follow you on social media? Buy a product? It needs to be crystal clear, otherwise people will click away.
Write down everything you want your visitors to do once they visit your site. Circle the most important thing and make that your CTA. See how you can condense your CTA’s into a funnel. For example, you want people to purchase your course and you have a free email series leading to that. You can get people to sign up for the free email series and have your final couple of newsletter campaigns be the CTA to purchase the full course. This way your website is clear with the 1 thing you want people to do (give you their email address to sign up for the course) but you are also leading them to another CTA to purchase the full course if they want to.
3. No personal photos
If you don’t have your own photos on your website at least once or twice, people are a lot more reluctant to purchase from you. People want to buy from other people, not stock photos. Stock photos have come a long way and you can definitely use them on your website (so long as they are related to your business), but some professional photos of yourself and your team go a long way. Do a google search of some good photographers in your area or post in a facebook group for recommendations. It’s a great way to get in touch with other creatives, build a relationship with another business owner and support a local business. All of my current photos on my website are taken by my good friend and talented photographer, Dya Niknamian. I often recommend her skills to other creatives in the Berlin area and she gives me a shout out when someone needs some web or graphic design done. Win win!
4. No branding
If your branding isn’t consistent then potential clients are going to be confused and you’ve not only lost a potential sale but also their trust. Branding is more than just matching colors across your online presence, it’s also about how your copywriting comes off and if it matches your business’ personality and products. A big corporation has a different tone and branding than a small mom & pop shop selling handmade products. This part is harder to do and I recommend hiring a professional to help you. If you do want to try it yourself, creating a mood board helps. You can check out this post I wrote on how to create your own moodboard and download the format so you can give it a whirl. Once you have your mission statement and mood board done, you can begin to see what your brand says about your business. Is it feminine and elegant? Is it sporty and a little rough around the edges? There is no right or wrong as long as it properly reflects what you are trying to say and it targets the audience you want it to. You don’t need a logo right away but it is a good investment to make once you are ready for it. If you have to choose between a logo and a professional website, go for the website because people will Google you!
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