So you have your domain name, email address, business cards and a website and you're ready to take on new clients. Except your inbox is empty and your website visitors are low. What gives? Perhaps it's time to take a good look at your website and see if it professional enough.
As a business owner, I understand the need to want to save money, and you don't need to spend it on many things in the beginning. But a good, clean and professional website is a definite must and a good investment.
Here are 5 ways to make your website look more professional:
1.) Keep it clean
Nothing screams "amateur" more than a cluttered website. What is the purpose of your website? Do you want people to sign up for your email list or buy your product? Give your audience clear and simple instructions on where they should click. Too many links in the menu bar and too many buttons on the homepage are too distracting. Your audience should be clear on what you're all about.
2.) Choose a suitable color scheme & font
More than 2 different fonts and abrasive colors and you will lose people. This is where branding comes in and is more important than you think. You want your branding to complement your business and style. Good branding can go a long way (for more help with this, sign up for the newsletter here to get your free branding goodies).
3.) Make sure it's responsible or mobile-friendly
If your website isn't mobile friendly or responsive by now, you could be losing out on clients. There is nothing more frustrating than scrolling through a website on your phone to find out it's not at all mobile-optimized. Most platforms have this option built in (such as Squarespace), but talk to your designer to make sure you have this feature.
4.) Have a quick website loading time
If your website takes longer than a few seconds to fully load, you are definitely losing clients. How often have you waited more than 5 seconds to see what a website is about? Talk to your designer to see how you can reduce loading time. It could be as simple as upgrading to a stronger design package with your web site host.
5.) Link your social media & email newsletter
You don't need to be on everything and anything (I myself don't understand all the social media platforms out there!), but have at least 2 channels linked to your footer so people can easily find you. I would suggest Facebook and Twitter or Instagram, depending on what kind of business you run. People are most likely not ready to buy from you right away so it's important to connect with you elsewhere first. I also highly recommend creating an email newsletter list and linking the sign up form somewhere on your homepage as well.
What tweaks can you do today to make your website look more professional? Leave a comment below!