If you are a visual creative professional and aren’t on Instagram, you really need to consider it as a great tool to connect with potential clients! From photographers to florists, so many creative professionals benefit from having a beautifully curated Instagram profile.
First, figure out what your Instagram feed says about your brand
Like with all other social media profiles, you shouldn’t be posting the same thing across all platforms. You want your followers to recognize your brand across all profiles but not necessarily the same topics, because why else would they need to follow you on different social media platforms?
Write down three topics or themes that you want your Instagram to portray about your brand and your business. If you are a travel photographer, those topics could be lifestyle, adventure, and freedom. If you are a wedding florist, it could be elegance, happiness, and beauty.
Once you have your three topics, jot down what kind of images you can share to portray those themes. So if you are a travel photographer, you could share some beautiful landscape photography to portray adventure. As a wedding florist, you should share your finished creation to portray beauty. Look through the images you’ve taken before and see which of those fit your themes.
And finally, jot down a few words for the caption that speak out to your followers about the image and what you are trying to convey. A great picture goes a long way on Instagram but the caption is just as important! Think of the caption as a mini blog post to either educate or inspire your followers.
Second, strategize your posts
Instagram is a trickier one to brand because you don’t have the option for creating a header like with Twitter and Facebook. Your profile picture should be the same as all your other social media profiles so your followers can easily recognize you and your business. The trick to branding your Instagram feed is that you have to appeal to two parts of your audience:
Those that already follow you
Those that are finding your profile for the first time
For those that already follow you, you have to be careful not to post too often or too far away from your brand or the themes you posted about earlier. For those that are finding your feed for the first time, your top 6 images need to tell a concise visual story so it’s clear what you’re all about. Your followers may not want to see too much of your personal life if your brand is all about something else. That doesn’t mean you can’t get personal and give your followers a peek into your daily life. You can play with Instagram’s new feature, Instagram Stories, to post different pictures of what may not be 100% aligned with the photos you post on your Instagram feed and see how many views and responses you get there. If you consistently get a lot of positive responses and views on there, you can think about adding those pictures to your feed. The beauty of Instagram Stories is that the images and videos disappear within 24 hours so you can experiment with different photos and videos to see what your audience likes.
Third, post consistently!
It might be intimidating to post on Instagram because of all the beautiful pictures out there, making a creative’s life seem perfect and flawless. And although beautifully edited and curated pictures is essentially Instagram’s brand, that doesn’t mean you don’t have your own beautiful pictures to share! You can use Instagram’s own edit functions to make your picture look more professional, or use third-party apps like VSCO. There are many simple tutorials online that can help you give the look you want. You can either stick to a filter so all your Instagram photos have the same look, or you can stick to a themed feed where your pictures are all about the same thing. You can mix and match the two to see what works for you and see what kind of response you get.
It’s important to post consistently and at least once a day. If you need help staying on top of posting, you can schedule your posts with Later or Buffer. Because Instagram doesn’t allow third party apps to post for you, you will get a reminder notification when it’s time to post and you just copy the caption into your Instagram feed and you’re done!
Don’t worry too much about creating the perfect post at first, just enjoy using the app and see how your fellow creatives use it. If you’ve been using Instagram for a while and notice your feed is not completely resonating with your brand, then don’t worry! Just start now and build your feed the way it makes sense to you and your brand. Don’t forget to interact with other followers! Post comments and likes on other profiles and interact with others.
How do you create Instagram content? Post in the comments below!