In today’s digital age, everyone and their grandmother has a blog and social media account. This isn’t meant to discourage you from building your own blog and posting on social media, this is just meant to remind you that a better way to reach your audience directly is through email marketing.
Here are 3 reasons why your business can benefit from an email marketing campaign:
1. It helps your audience get to know what you’re all about
This is especially important if you are not posting blog posts regularly (although you should definitely reconsider that!). If you are clear about what you do and who you help, then your potential client will be intrigued and want to find out more without having to commit to purchasing from you just yet. They can get to know what type of work you do, what your expertise is in, and if you are a good match to work together.
2. If they’re not ready to buy now, they know how to get in touch with you when they are ready.
Studies say it takes about 7 points of contact before you purchase something. This means that rarely does anyone ever go to buy something the second they google it. This can play in your favor because you can get your ideal client onto your newsletter list and they can find out more helpful tips you offer (for free at first) before they decide to purchase from you.
3. It’s a better way to sell than on social media
Facebook could get bought out tomorrow and all those likes won’t mean a thing. Email is there to stay and when you have someone’s email address, you are going directly into their inbox (if you set it up right, make sure you aren’t going into their Spam box!).Also, people don’t want to be sold to on social media. Do you want to be bombarded with buy now posts while you’re scrolling through Instagram? Probably not. Plus, the way the algorithms are always changing, it’s really difficult to get your content out there organically without paying for ads. The general rule is that 1-2% of your subscribers end up buying from you, so depending on your offer and email list, you don’t even need that many people in the beginning to make a profit.
If you’re ready to get started, you can do so for free by signing up for Mailchimp.