If you are struggling to connect with your audience, try working backwards and think about what makes you purchase something? You have to trust the brand. You have to feel comfortable with the company. Now what makes you trust them? Automatic tweets from a spambot are probably not the reason. It’s the engagement and contact that makes you feel like you are connecting with a human you can trust, even if the company is large.
You can humanize your business and engage with your ideal clients better by:
Retweeting and replying to tweets
Replacing stock photos with photos of you and your team
Replying to comments on blog posts or social media accounts
Attending live meetups and conferences
Record a podcast
You don’t have to want be on every platform available and you can sign up for the free content library and get your free platform checklist to see which platform suits your business.