One of the beauties of working for yourself is that you set your own hours, create your own client list, and run your business on your own terms. If you want to grow your client base then you first need to know the answer to these following 3 questions:
1. Who do I serve?
Who is your target client? Who do you dream of working with? At Polgylot Designs, I love working with other creative professionals. This means freelancers, small businesses, photographers, event planners, etc. Take a look at your business and ask yourself who you would love to help. You are helping your ideal client attract their ideal client, so once you have this question answered, you are a step further to growing your business. Feel free to be as specific as possible!
Weak example: I help bloggers.
Better example: I help stay-at-home mothers who blog about organic baby food.
2. What do I help them with?
Why should they care? What can you offer them? If you are a wedding photographer, you offer them timeless memories of their special day. If you are a social media strategist, you offer your client more followers and potential leads. What is in it for your ideal client? Ask yourself, if I am hiring someone to help me design my website, why should I care? Why should I hire this person over others?
Weak example: I help you gain more followers.
Better example: I help you attract more paid clients by growing your blog following.
3. How do I help them?
Finally, how do you help them with all of this? If you’re a wedding planner, you obviously help organize the wedding but why should they hire you over anyone else? Remember that a strong selling strategy is easing someone’s fears and pain; if you are a Virtual Assistant then one selling point is that you offer handling your client’s social media scheduling so they don’t have to worry about it.
Weak example: I make web sites.
Better example: I create well-designed and high-converting Squarespace sites so you don’t have to.
Now put answers 1-3 together and there you have your mission statement!
Weak example: I help bloggers gain more followers by making their website.
Better example: I help stay-at-home mothers who blog about organic food attract more paid clients through creating well-designed and high-converting Squarespace sites so you don’t have to.
Now that you’ve revised your mission statement, share it in the comments below!