What To Post On Social Media To Reach Your Ideal Audience

When it comes to social media, it's easy to feel overwhelmed with all the options. It's a whole other part of your business, one that you need to keep up with so people can find you and connect with you. The best practice is to start off simple: choose one platform, build followers and then gradually move on to another one that interests you. Make sure your ideal client is also hanging out there, because otherwise you're missing an opportunity to reach out to them.



This is great for visual businesses, such as photographers and designers. Pinterest is highly visual and you can pin multiple times a day to gain traction, and you won't annoy your followers by showing up in their feeds so often. It's actually encouraged to pin often and daily, and across multiple boards. 

What to Pin?

  • Blog posts & resources
  • Inspiration
  • Infographics
  • Product images



Another platform heavy on the visuals, those that have a big following on Instagram tend to post magazine quality photos. It's more polished and pretty, giving your ideal client an idealized view into your world. It's great for behind the scenes images.

What to post on Instagram?

  • Behind the scenes
  • Product images
  • Inspirational message or quote
  • Company culture
  • Product review



Also visual but more down to earth. Yes, it has filters and funky lenses, but the images aren't so heavily edited because you upload them in the moment. It gives you a chance to build a following but doesn't yet have the ability to determine ROI. It's great for showing behind the scenes and more raw footage.

What to snap?

  • Behind the scenes
  • Storytelling
  • Tutorial
  • Time-limited offers (coupons or giveaways)
  • Sneak previews




I assume you're already familiar with Facebook or otherwise you have been really off the grid. Facebook is constantly developing, they've even recently implemented their own live video streaming option so you can engage with your followers in a different way.

What to post on Facebook?

  • Blog posts
  • Promotions
  • Share resources, relevant articles, reviews
  • Industry & company news



This is more of a professional platform but one where blog posts can be seen by an entirely different audience than on the other platforms. Because of its professional nature, your content should follow the same tone, so it's best to leave inspirational quotes to Instagram or Facebook.

What to post on LinkedIn?

  • Blog posts and articles
  • Tips
  • Industry & company news



Still the main video platform, YouTube is great for tutorials and behind the scenes. The best videos are ones that look the most professional though, so be ready to produce high quality content with high quality production.

What to post on YouTube?

  • Tutorials & tips
  • Behind the scenes
  • Q & A session



Periscope is a newer platform connected with Twitter. It offers live video streaming and you can set it to expire after 24 hours. You can use Periscope to offer mini series of your written blog or teaching tips.

What to post on Periscope?

  • Customer service/support
  • Product demos
  • Live tours
  • Q & A session
  • Behind the scenes
  • Tips



Twitter is a great way to connect 1-on-1 with people. Original content and ideas really shine on Twitter, where the 140 characters or less rule helps your audience get through your tweets quickly and grasp the main point.

What to tweet?

  • Customer service/support
  • Q&A
  • Short excerpts from your blog posts
  • Company & industry news
  • Referrals



Similar to Facebook, a great image and catchy headline are a great way to get your audience's attention on this platform. You can also find interesting communities to join and connect with likeminded people who would also be interested in hearing more from you. 

What to post on Google+?

  • Excerpts of blog posts and articles
  • Industry or company news
  • Events
  • Reviews


Where do you hang out online the most? Comment below with what your favorite social media platform is and why! And don't forget to download the social media content scheduler.